Lindsey and I went for a wander down Kings Road and found Anthropologie – what a store!!!! Dream to have my designs in there one day …………………….. click on images to make bigger
Anthropologie Kings Road London
all images ©judyscottdesigns2012
On Thursday 7th June I set off from a very dreary Kinross for the next part of my placement with Lindsey. I was heading for London for a week to help, observe and speak to potential trade customers. A bit daunting for a 3rd year textile design student but I was excited too and it was an awesome opportunity to see the next part of the process involved with being a practising textile designer/maker who wants to reach customers through stores and other forms of suppliers.
The view from the train from Inverkeithing to Edinburgh was an inspiration with so many lines and shapes and ever the designer I was clicking away and getting strange glances from the passengers as to why I would be photographing a rainy day – what a shame they don’t understand!
So meeting Lindsey at Waverley Station we made our way to Platform 2 (not 1) !!!! and settled in in style – travelling 1st class no less. Somewhere in the ether there’s a photo of me to prove it but it never arrived so you’ll just have to believe me. We arrived safe and sound in London and am pleased to say met some lovely people who helped with bags and stairs etc. We stayed in an amazing house in Fulham, very luxurious and relaxed ready for Friday and setting up the show at Earls Court.
Friday arrived and off we set buying my first Oyster Card which you have to remember not to swipe and got the tube to the exhibition centre.
I’d been at Earls Court many years ago (20) for a needlework show and had forgotten how huge it was.
We found our stand and our delivery of furniture, samples, press packs etc and began the process of setting up ready for the start on Sunday when the trade buyers would arrive. It was hard to imagine everything would fit in.
A lot of time was spent placing and moving and changing round until it looked just perfect
You never know how something will look till you’re in the space.
And doesn’t it look fabulous – the stand made everyone smile with the beautiful colours and designs, it was a honour to stand and help Lindsey throughout the show and because I’d spent time with her on my previous placement I could speak about her work if I needed to.
Small businesses to large London buyers visited Lindsey and it was scary exciting and amazing all in one go!!!
Whilst there Lindsey encouraged me to attend as many seminars as possible. These are laid on for both buyers and exhibitors and what an amazing experience this was. I attended a Mary Portas pitch where 10 designers had 10 minutes to pitch their product to a team headed by Peter Cross - scary but they all did extremely well.
I also went along to hear Warren Knight as he helped show how using the latest trends in social media can help you find customers.
But my favourite was Sally Davies talking about trend forecasting for A/W 2012/13 for the home gift and accessories market. This was extremely interesting as we have used trend forecast journals in our briefs at art school and of course last year I attended Premiere Vision in Paris which is all about what will be trending 2 years on. Sally talked about how they arrived at trends and using excerpt from the forecasting book Mix Trends published by global color research showed colour palettes, materials and context using the products found in Pulse. Brilliant!!!
The show went extremely quickly, I met lovely designers on the stands around Lindseys’ and learned once more its not just about printing pretty fabric, there’s a heck of a lot of hard work, stress, networking, planning, figures, patience, laughter but on top of all that you have to have a product that the buyers will want to stock at a price that will keep both you with a roof over your head and them with a profit to be able to stock your gorgeous printed goodies. Has it put me off becoming a textile designer? Mmmmmmm let me think – no it hasn’t but its made me realise the reality of it all away from the safe cocoon of the art school studio.
I have to say a huge thank you to Scot and Corrinne for letting me stay in their awesome home and once more to Lindsey for an experience that will stay with me forever.
Meet Lola and Yuki the gorgeous little dogs who share the studio with Lindsey at WASPS studios Meadowmill in Dundee, they would also be my companions for the next 2 weeks.
My placement started unlike any other – a lovely cuppa then a walk in the nearby park with Lindsey and her dogs.
Time to chat and take lovely photos.
Then to work – Meadowmill Studios have just had a fabulous upgrade and Lindseys studio is massive with lots of beautiful light and sunshine.
Lindseys collection of books with their beautifully coloured spines fill book cases and bring lots of lovely colour against the white studio walls
More tools of her trade – beautiful playful colours ready to create the next textile design, book or fine art piece
Beautifully printed linen was ready for me to stitch and create samples ready for the upcoming trade show at Pulse taking place at Earls Court in June
Cutting sewing and carefully finishing to create these lovely beauties here is Lindseys new cushion range featuring her amazing hand designed artwork.
Fabric was also designed to cover a chaise and after a little stress Lindsey found a brilliant upholsterer in Hilltown Dundee, who managed to finish it in record time for shipping down to London.
I love this chaise and so wish it was mine!!!!! The colours are so beautiful
The chaise and all the cushions – ready in time for Pulse
My next little job was to make up the press packs, these would be handed out at Pulse to the Press!
I had a brilliant two weeks with Lindsey Lola and Yuki. I met lots of lovely artists in Meadowmill too, Paola, Mhairi, VanillaInk and others and so wish I was there too – perhaps one day!!! The whole experience was amazing and an incredible insight into the world of being a textile designer – its not just about printing pretty fabrics. Lindsey included my in everything and I have to thank her for trusting me and allowing me to voice my ideas too. The next part of my placement was to take place in Earls Court London – yes I got to go to a trade show as an exhibitor…….
Design and the Market has begun in ernest with two more great inspiring lectures. Professor Mike Press gave us a brilliant insight on how to research someone, whether it be a freelance designer, design intermediary or design company and this will all be put into practice for our first assignment. I’m to work in a group of 6 from within my textile discipline. Our task is to choose a designer who we can approach to interview and gain an insight into them and what makes them tick. We had great discussions as a group and have picked a designer we think will be amazing we just have to confirm with him and will tell who once we’ve heard back. Its very exciting if it goes ahead.
Lindsey Gardiner also gave a great talk about her career since completing her MA in Winchester and the ups and downs of being a designer and wow what a career Lindsey has had, from childrens book illustrator to textile designer maker to fine artist with her work being sold worldwide and is the best selling author within Dundee University with sales over 2,000.000! Lindseys love of dogs is evident with her own Lola and Yuki being the star attractions in her work which is a mix of collage, graphics and line drawings. All illustrations and art are done by hand, cutting and pasting with scissors and glue. If you’re in Edinburgh her fine art pieces are for sale at Anthropologie and they are amazing – I’ve seen them! Books can be purchased through Amazon and her textile range Quietly Eccentric is available at Not on the High Street. Lindseys talk gave great insight into what has up till now been a mystery with regard to agents and what can happen upon graduating. Finally I just have to add that we in the textiles department at DJCAD are very fortunate to have Lindsey as our drawing tutor!
A rousing introduction from Mike Press on our new Design and the Market module here at DJCAD which has been developed in response to designer and industry comments that most UK Design graduates, although extremely creative, lack business management, do not understand their clients and also lack communication skills. Over the last two years I have been very fortunate to meet previous DJCAD graduates and they too felt that they would have benefited greatly by having some kind of business education. We are not however learning how to set up a business!
Well I have an admission and Im not ashamed to say but I was the one who thought I’d be guided on how to set up a business, that at the end of the module I would have my vision of Judy Scott Designs all ready to go but as Mike said we’ve moved on from the 80′s, where that would have been the case. Instead we will “Find our own vision” “Craft our Future” “Understand how a design business works”, we will meet designers who have done just this and will also be guided by tutors who have a wealth of experience in this field Christina Hirst is module leader and has an extremely successful international jewellery design business, Professor Mike Press author, researcher, international specialist in Design Management and Programme Director of Craft and Design at DJCAD and Lindsey Gardiner, textile designer, illustrator and fine artist.
We will be carrying out enterprise research and also exploring a personal enterprise proposal – my second big dream may well come true yet - watch this space